November 2010
7 posts
Coffee & Counterpoint (Short Film in Progress)
Ryan Shepherd and I spent far too much time on Sunday working on a short film for my visual communication class.
Stay tuned for updates/incoherent storyboards.
5 tags
The Cultural Trail: Like Living Next Door to the...
An excerpt from a cover letter for a research project about the Cultural Trail:
Imagine if you lived next door to the Louvre, but no one told you that it was a museum. The Louvre would just be a grand, old building with a cool-looking pyramid outside.
While it seems unlikely that one could be neighbors with the Mona Lisa and not know it, this is essentially the reality for IUPUI students. In...
3 tags
Five Things I'm Thankful for:
Darkness, if only because it gives us chiaroscuro.
The recession, because it’s given the world something to have in common.
Cold winter months, because you can’t really enjoy a hot water bottle otherwise.
Global warming, because its inspired us to change and its never too late to change.
Obesity, because now there’s so much more of the world to love (even if we won’t...
5 tags
If Indianapolis was a celebrity...(Focus Group...
I led a focus group in my advertising research class for a local client, here’s a brief excerpt from my notes:
In a way, Indy’s a lot like “Britney Spears.”
And this is a direct quote, an answer to a question asking participants to imagine Indianapolis as a celebrity.
My next question was obviously, “what the heck do you mean?”
The participant saw Indianapolis as an...
"Vague Mission Statement" Writing Challenge
Working in non-profit public relations is like being a teacher, except with less glamor and worse pay.
Yet, it’s a field filled with passionate and talented individuals with an unwavering desire to save as much of the world as possible.
Sometimes that’s their biggest problem. They try to do too much.
Word nerds and pr pros, I need your input:
What do you make of the following...
7 tags
Sunday's For Songs: Adam C & the Robots.
I have a secret. I make shamelessly inadequate music in my spare time. A few months ago, my friend Adam C. told me that he was coaching a high school robotics team on weekends. A week later, I had written a theme tune for their robot to run amok to.
Adam’s Song (Cut/Paste Video Remix) from Mayowa Tomori on Vimeo.
Adam’s Song is inspired by engineering and electricity,...
4 tags
Feel Better 'Bout Your (Ex-) Boyfriend Brownies
Fresh out of the creative oven at Mother NYC, are these new ads for Stevia in the Raw.
I love the art direction, it’s clean and clear with a fun retro feel. The simplicity and witty copy is sure to strike a chord with all sugar-loving women who are watching their waistlines.
See the full Brownie ad here.
See the rest of the campaign: Cookie, Cider, Coffee, Hot Chocolate.
